CEPIC 2025 Agenda

The opening panel at CEPIC 2025, Diversity of Licensing Options, will explore whether simpler licensing models drive better business outcomes. Experts will discuss the value of different licensing structures—RM vs. RF, uniqueness, quality, and the distinctions between editorial and commercial use—offering insights into the evolving landscape of content licensing.

In this session we will examine the impact of subscription and credit-based models on revenue and customer retention in the visual media industry. Our panel of experts will explore the benefits of fostering customer loyalty against the potential risks of devaluing content and reducing margins.

Kickstart your day with high-energy networking! Our brand-new Speed Dating sessions provide the perfect opportunity to introduce yourself and your business in quick, structured conversations. Open to all CEPIC 2025 attendees! To register, contact p.seheult@cepic.org

This panel will explore the critical role of image verification in combating war disinformation, highlighting both challenges faced by photojournalists and strategies that ensure the authenticity and accuracy of visual content in conflict reporting.

In this 90-minute workshop we will discuss the evolving landscape of SEO in the age of AI, exploring how search engines like Google interpret and prioritise content. Our experts will discuss AI-driven search results, Google Discover, and essential best practices to ensure visibility and engagement in an ever-changing digital ecosystem.

Enjoy a Welcome Drink and Canapés as you meet international colleagues at our Opening Reception. Don’t miss the magical sunset on the terrace at 20.50 H

The Table Area is the heart of networking at CEPIC 2025, open throughout all three days of the event. Opening at 9:00 H on Tuesday 13th

Here we will explore the role of local distributors in a global marketplace and how they add value through regional expertise and services. Industry leaders will share insights on licensing strategies, partnerships, and the key lessons learned from working with global distribution networks.

This panel will provide a broad overview of the B2C market, exploring key trends, opportunities, and challenges.

Our Speed Dating sessions return for another round of rapid-fire networking, giving you the chance to meet even more industry professionals. Whether you’re following up on yesterday’s conversations or making fresh connections, this structured format ensures valuable introductions in just a few minutes per meeting. Open to all CEPIC 2025 attendees! To register, contact p.seheult@cepic.org

In this panel, we will explore the role of blockchain licensing in protecting archives, preserving authenticity, and enforcing limited rights. With the rise of digital content, it will examine whether rights-managed (RM) licensing still has a place in the industry and how blockchain could redefine content protection.

This one-hour legal panel will provide a comprehensive update on key AI-related legislation worldwide, including the UK’s AI proposals and TDM exception, the EU AI Act Code of Practice, and the evolving AI Fair Use cases in the USA. Experts will discuss the impact of these regulations on copyright, liability, and the future of licensing in the digital age.

This interactive workshop will bring together industry experts and legal professionals to refine, expand, and harmonize licensing options in an evolving digital landscape. Discussions will cover critical themes such as "License Us or Lose It" (EU & US perspectives), AI licensing and next-gen models, and emerging trends shaped by regulatory changes and case law. Attendees will gain practical insights into future-proofing their licensing strategies.

The Table Area is the heart of networking at CEPIC 2025, open throughout all three days of the event. Opening at 9:00 H on Wednesday 14th at 17:00 H

The process of opting-out requires significant effort, resources, and often comes with trade-offs in terms of lost income or further complications, making it a very difficult challenge for many rightholders. This session will explore existing possibilities workable for rightholders and the propositions stemming from the AI Act and AI developers.

This session will tackle one of the most pressing questions in the industry: how to effectively license content for AI training. Drawing from real-world negotiations, experts will explore licensing models, the viability of collective licensing as an alternative to AI scraping, and strategies for ensuring fair compensation for rights holders."

Organised in collaboration with the industry standards group IPTC, hear short presentations and pitches from IPTC member organisations and others on new ideas and new technologies that can help you to do business in this fast-changing industry.

In association with IPTC Media Provenance Committee, we bring you up to date on the work to bring provable content authenticity to the media industry. Hear from industry bodies, software vendors and publishers on the increasing momentum behind implementing C2PA provenance metadata across the media ecosystem.

In this hands-on session, Brendan Quinn, Managing Director of the IPTC, takes participants through best practices in creating and maintaining image and video metadata. Using the Adobe Custom Metadata plugin and other popular tools, we show how to create and maintain metadata for AI licensing, AI declaration, licensing URLs and more. We also show how IPTC metadata is displayed and used in user-facing products from Google, Apple, Microsoft and others.

Location to be disclosed soon!