On 25 May, the European Commission presented their approach to online platforms.
Definition of online platforms
The European Commission includes a definition of online platforms be providing a list of features common to online platforms. This will clarify that not just any e-commerce website qualifies as an “online platform”.
- Ensuring that online platforms act responsibly
- Safegarding a fair and innovation-friendly business environment
By stating that online platforms should act responsibly, the European Commission goes the first step to fix the “value gap”. The call for the establishment of level playing field for online services on the Internet is also good news and will support of CEPIC’s efforts with regards to Google Images.
The Value Gap
“On their replies to the public consultation, rights holders across several content sectors (music, images, press publishing and broadcasting) claimed that their content is used by some online platforms without authorisation or through licensing agreements that, in their view, contain unfair terms.”
Leading to a number of measures, such as:
- A fairer allocation of the value generated on the internet
- A review of the notice-and-action procedures announced for later in the summe
The Commission has recognized that the value being made from cultural content by some online platforms doesn’t make its way to the creators of that very content. This is good news but efforts in this direction must be pursued.