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FotoFringe London: Event Roundup

May 16. 2011
02:05
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Flora Smith on the right (c) fotofringe photographers: Piwko/Topfoto & Marie-Louise Avery

ByAndrea SternFlora Smith, Sales Director of Topfoto and the organiser of FotoFringe said, 'I wanted to organise an event that I would want to attend', and a large number of image suppliers and buyers obviously felt the same.

Flora Smith, Sales Director of Topfoto and the organiser of FotoFringe said, 'I wanted to organise an event that I would want to attend', and a large number of image suppliers and buyers obviously felt the same. There was a really rich mix of attendees: magazines, newspapers, education sector, children's books, heritage publishers, web publishers, packagers, natural world, travel, sport, advertising, television, art directors, designers, freelancers, staffers….

Held in the bright and airy environment of the new King's Centre behind King's Cross station, it was easy to find and access. The event was successful in many ways; the number of exhibitors wanting to participate, the number of buyers who came, the optimistic and professional atmosphere that abounded, and a sense that there was a lot of business going on. And as many people noted it was “fantastic to have no time wasters!”

With just simple tables and chairs, and none of the flashy gargantuan displays that often attend other events of this kind, there was a thoroughly professional feel to the event. Large and small picture libraries were on the same footing, no banners flying, no big, bigger, biggest plasma screens, image distributors were doing what they should be doing - networking, talking to their clients, showing who they are and what they have, rather than how much they can afford to spend on marketing and promotion.

In the words of Colorsport - “Congratulations on a job well done!”

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