House of Pictures, the picture agency for premium interiors, has been part of Image Professionals GmbH since October 2019. The Munich-based agency group unites various leading specialist picture agencies under one roof. The website www.houseofpictures.com has undergone a complete relaunch, presenting new agency content, updated functions and a revised, fresh design.
House of Pictures combines the finest work of internationally-renowned interior photographers exclusively under one roof, enabling professional image users to license these productions for their editorial platforms. The selected photographers represented by House of Pictures include names such as Jeltje Janmaat, Kristian & Lise Krogh, Pernille Kaalund and many other stars from the world of interior photography.
Upon the launch of the new website, the collection expanded to now include about 3,000 house tour features with pictures and text of breathtaking projects from all over the world. The face of the revised website is the home page, where all information and offers converge. Here the five subject areas of House of Pictures – Interior, Outdoor, Decoration, Food, and Lifestyle are presented in detail.
The Interior section highlights impressive home tours, before-and-after reports, and features on special living themes. In the Outdoor section, everything revolves around the design of private outdoor areas such as terrace and balcony design, landscape architecture, and garden composition. Do-it-yourself lovers will be inspired by the Decoration section, with step-by-step instructions and creative original table arrangements. Seasonal trend ingredients and ideas for the perfect host await image buyers in the Food category.
An exclusive mix of all themes is presented in the Lifestyle section (formerly Leisure Time). Here, you will find detailed photo galleries of exquisite places, such as architecturally-unusual hotels or resorts at exclusive locations. Portraits of stylish private homes, as well as visits to artists’ studios, complete the offerings on the fresh new website.
What exactly is new? Customers now can register to create a personal customer account. They can create and manage lightboxes and use many advanced search functions. Registered users can also download PDF files of features and individual images for preview.
Martin Skultety, managing director of Image Professionals GmbH, emphasizes the advantages of the relaunch from the point of view of professional image users: “In these weeks, when the protection of all our health is rightly at the forefront, we should not forgo positive news and signs of confidence. In this sense, we are especially pleased to present you the brand new website of House of Pictures. It has not only been visually and technically revised. It shines above all with a multitude of useful functions and new content. Our customers should get a detailed overview of all offerings at first glance and faster access to the wonderful content of House of Pictures.”
Also House of Pictures founder Pernille Schlosser is excited about the new website: “Looking at our new designed website, I’m very proud and satisfied with the result, with all the new innovative functionalities and a fresh new look. I’m sure it will be of big value for both our customers and our suppliers… A warm WELCOME to all”.