Sarah Saunders is a consultant in image and data management, and an expert in scoping, procurement and implementation of Digital Asset Management (DAM) systems. She advises and trains clients on image management issues, including digital image quality and standards, image archiving, licensing sales, retrieval and metadata, keywording, automated image and metadata handling and controlled vocabulary creation. Her consultancy, Electric Lane, works with clients to maximize resources and create sustainable workflows. Sarah works with associate experts to enable clients to make informed strategic decisions about resources and services. Sarah has been active in the stock image industry for over 20 years and is a member of the IPTC Photometadata Working Group. She is the author of the IPTC/CEPIC Photometadata Handbook and is actively involved in setting standards for embedded data transfer for the heritage sector as a founder member of the SCREM project. Sarah is on the advisory board of the Public Catalogue Foundation which has digitised images of all publicly owned paintings in the UK.