StockFood and PhotoCuisine, widely recognized as market leaders in high-end culinary photography, will join forces from March 1st 2015.
According to the agreement, PhotoCuisine, based in Paris and the reference for food photography in France, will exclusively represent the StockFood collection in its domestic market. In addition to PhotoCuisine’s own 215,000 images, the combined offering will provide PhotoCuisine customers in France with access to the entire StockFood collection of over 520,000 images created by 1,100 specialist food photographers.
StockFood, with headquarters in Munich and offices in the UK and the United States, is today’s largest food image agency. Thanks to the new partnership, StockFood will represent the PhotoCuisine collection globally, with the exceptions of France and Belgium. The PhotoCuisine collection, with its strong focus on the culinary delights of French cuisine, is expected to be well-received by the community of StockFood customers in 60 countries. Furthermore, StockFood will also manage the international distribution channel of PhotoCuisine from March 2015 onward.
The agreement between StockFood and PhotoCuisine can be considered a strong message of unity within the highly competitive stock image industry. Both companies are privately owned, remain fully independent and will continue to maintain separate brands and websites. Their partnership will primarily serve to strengthen their business propositions both to the creative contributor community as well as professional food image customers.
