TSBA Group is pleased to announce the addition of the internationally renowned National Portrait  Gallery, London, to its roster of English heritage brands.
Following the success of taking the British Museum to the global licensing stage, TSBA has equally ambitious plans to expand the reach of the National Portrait Gallery’s brand through a licensing programme that secures long-term partnerships across a spectrum of retailers, licensees  and  brand collaborations  in  categories  including  homeware,  gifting,  stationery, apparel and accessories.
Founded in 1856, London’s National Portrait Gallery holds the most extensive collection of portraits in the world. The Gallery has a unique role as the nation’s family album, inviting visitors  to  meet  the  people  who  have  made  –  and  are  making  –  Britain  what  it  is  today, including kings, queens, artists, authors, musicians, actors, scientists and politicians.
The  licensing  programme  will  take  inspiration  from  the  National  Portrait  Gallery’s  vast Collection  of  paintings  and  photography  to  create  ranges  that  provide  a  contemporary perspective to its rich heritage. Initial themes include Kings and Queens, particularly drawing on the intricacies of fabrics and fashions found in the Gallery’s Tudor portraits.
TSBA’s appointment will generate revenues for the National Portrait Gallery to invest in ist curatorial and educational work, as well as to help conserve and maintain its Collection.
Stephanie Freeman, Global Head of Licensing for TSBA Group said: “Following a competitive selection process,  we  are  really  pleased  to  have  been  appointed  as  the  National  Portrait Gallery’s  global  agent.  With  such  an  extensive  collection  of  renowned  portraits  to  take inspiration  from,  we  look  forward  to  building  a  cross-category  business  across  multiple
territories and showcasing the brand at Licensing Expo.”
Anna Starling, Head of Commercial at the National Portrait Gallery said: “The Gallery’s unique Collection of portraits includes over 330,000 works. From its much-loved Tudor collection to contemporary photography, from sitters such as Henry VIII and Anne Boleyn to Dame Kelly Holmes and Audrey Hepburn, the Collection is a seemingly endless mine of fascinating images and stories. We are delighted to be working with TSBA, who can use their expertise to open up  the  Collection  to  a  broad  international  audience  and help  us  realise  its  full  potential, building on the licensing work the Gallery has already done.
To  make  an  appointment  at Licensing Expo to discuss the  National Portrait  Gallery brand,
please email enquiries@tsbagroup.com
King Henry VIII after Hans Holbein the Younger oil on copper, probably 17th century, based on a work of 1536 © National Portrait Gallery, London
King Henry VIII
after Hans Holbein the Younger oil on copper, probably 17th century, based on a work of 1536
© National Portrait Gallery, London
Featured image:
Audrey Hepburn in costume for ‘The Secret People’ by Bassano Ltd
bromide print, 21 November 1950
© National Portrait Gallery, London