Corporate protection
Why is copyright monitoring such an essential service for agencies, publishers and media companies? Publishers and photo agencies need to be aware of any unauthorised use of their material. Similarly, illicit access to digital resources can represent a threat to the business of any media company. Valuable material remains valuable only if it is subject to systematic protection by legal mechanisms and its use is supervised.
Monitoring in practice
Agencies and media companies have changed their attitudes towards digital content.
The relevant information on the legal use of material has been appropriately formulated, and this has enabled the necessary requirements for the introduction of automatic copyright monitoring to be put in place.
Technology provides protection for images and texts
Do monitoring tools actually prevent the illegal use of materials? While they cannot directly prevent unauthorised use of digital resources, they do register which materials are used online by whom, when and where. We can provide this service to our customers not just for images, but also for texts – through a single system.
Other services
What happens when a case of illegal content use is identified? We will initiate, on behalf of the customer, the complete post-licensing procedure – solely for material utilised for commercial purposes and not in the case of private use. We offer these services to customers located throughout Europe and, with our support, they can continue to concentrate on their primary business.
Outstanding market overview
Does copyright monitoring offer any additional benefits? It provides a good overview of market activity by showing where the demand for online material is located and how extensive it is. In our era of flat-rate pricing, a detailed market overview is essential for the business operations and pricing policies of those offering online material.
Acquisition of new customers
How do our customers deal with the information we provide? We are aware that many of our customers would prefer not to adopt a hard-hitting policy involving the excessive use of lawyers. At Copyright-Alliance we will organise the invoicing and oversee all correspondence and procedures. Our customers can then use the information supplied at their discretion to identify and acquire new customers.
Growing interest in monitoring solutions:
Is there a growing demand for such services? Definitely; following the launch of the concept, there is an increased demand throughout the whole of Europe. We have already acquired new customers in Austria, Switzerland and the UK and are currently concentrating our efforts on the North American market.
cpa Copyright-Alliance GmbH
cpa Copyright-Alliance GmbH makes it possible for photo agencies, news agencies and media companies to control the use of their images and texts online.
We offer our service package throughout Europe and in the United States.
We do not view ourselves merely as a technical service provider, but offer our customers complete personal support when it comes to the implementation of content monitoring, with the aim of protecting the value of a business and maintaining its competitiveness for the future. And we have even more to offer, including whitelist management, excellent experience in the development of content monitoring systems, a wide spectrum of existing customers, etc.
Klaus Plaumann
