by Robert Henson
As a leader within the licensing industry, Getty’s move is impactful to its contributors, clients and partners, but treads familiar territory already pioneered by IMGembed with some stark tactical and philosophical differences.
IMGembed’s commitment to raising the bar and defining embedding technology is in direct response to how images are used, shared and tracked online, and its commitment extends further to an image owner’s control over price, attribution, and a publisher’s ease of use.
The use of images online for visual communication long resided with a narrow publishing group, professional buyers who served print and online media publications. Access to quality imagery for the small online publisher and even small corporate use wasn’t a viable option and even if affordable wasn’t in line with the on-demand needs of the publisher’s workflow. As image consumption grew through online publishing, the landscape for image licensing shifted, and image licensors have been trying to keep up with the priorities of demand.
IMGembed modeled its embedding technology and platform on the needs and demands of the online publisher, while providing transparency and openness to image owners. While Getty followed IMGembed’s lead on bringing a solution to image owners and publishers through embedding technology, how do they differ?
Technology
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