Metadata Conference: Metadata in the Real World – The Payback on Your Investment

Date: 04 June 2015- from 09:30 to 16:30

Place: Belwedere Room of the Sofitel Warsaw Victoria Hotel

This conference is part of the CEPIC Congress 2015 to take place from 03 to 06 June in Warsaw.


Adding metadata to images costs money but developments in the image industry indicate a real return for those who invest in their metadata workflow now. In an increasingly automated workflow metadata drives distribution and management in all sectors.

In this conference we will hear from practitioners and game changers in rights management, software and user interfaces about how quality metadata improves business.

Morning Session
This morning session will discuss the business value of applying metadata to photos.


Lunch Break (12:30 – 14:00)

Afternoon Breakout Sessions (14:00 – 16:30)

  • 14:00 – 15:00 Video Metadata Revisited: IPTC Presents a Draft for Generic Use
    Michael Steidl, IPTC Video Metadata Working Group
    Video metadata was the major topic of the Metadata Conference in 2014. As a result from the discussions in Berlin IPTC launched an initative to create a common set of metadata fields for video. Now, one year later, IPTC has developed a first public draft of video metadata with a focus on describing content, involved persons and rights. This draft will be introduced to all having to manage moving images.


  • 15:30 – 16:30 JPEG Standards: Are We Prepared for the Next Disruptive Evolution in Digital Imaging Markets?
    Prof Dr ir Peter Schelkens, spokesperson of the International JPEG Standardisation Committee and Andrea de Polo, Alinari.
    This talk will provide an overview of existing JPEG standards but also focus on new initiatives such as JPEG XT, providing support for HDR, lossless and alpha channel coding and JPEG PLENO, which is targeting a standard framework for the representation and exchange of new imaging modalities such as light-field, point-cloud and holographic imaging.



All interested parties are welcome to participate:
free-lance photographers, small and large picture agencies and libraries, and trade associations from the photo business.

Attending the conference requires registration:

  • All participants of the CEPIC Congress should tick this optional programme item in their registration for the Congress.
  • All persons not participating the Congress: please use the regististration form, conference fee = 100 EUR + VAT (123 EUR)


Conference Archive

This page provides an archive of presentations at all IPTC Photo Metadata Conferences since 2007.