The BVPA - Bundesverband professioneller Bildanbieter e.V. was founded in 1970 in Berlin as a lobby organisation for German press picture agencies and picture archives. Today, the BVPA is the leading organisation in Germany for all issues relating to visual content and represents small and large image providers throughout Europe. The association also represents the interests of companies that offer image agency-related services, e.g. technical and legal services such as keywording, rights tracking and digital asset management.