CEPIC 2025 Agenda

The Table Area is the hub of networking at CEPIC 2025, open all three days from 09:00 to 17:00.

A key panel at CEPIC 2025, Diversity of Licensing Options, will explore whether simpler licensing models drive better business outcomes. Experts will discuss the value of different licensing structures—RM vs. RF, uniqueness, quality, and the distinctions between editorial and commercial use—offering insights into the evolving landscape of content licensing.

Kickstart your day with high-energy networking! Our brand-new Speed Dating sessions provide the perfect opportunity to introduce yourself and your business in quick, structured conversations. Open to all CEPIC 2025 attendees! To register, contact p.seheult@cepic.org

Join Éric Baradat, AFP’s Director for Photography, as he delivers a powerful keynote on the frontline fight against disinformation in visual media. Drawing from decades of experience in global photojournalism, he will explore the critical role of verification, the challenges of combating fake imagery, and the evolving techniques used to uphold truth in an AI-driven world.

This panel will explore the critical role of image verification in combating war disinformation, highlighting both challenges faced by photojournalists and strategies that ensure the authenticity and accuracy of visual content in conflict reporting. This Panel is organised in cooperation with EANA, the European Alliance of News Agencies.

Discover how post-licensing and infringement tracking can become powerful tools for both revenue generation and brand protection. Moderated by Alexander Kartz of Die Bildbeschaffer, this session will showcase real success stories, exploring how businesses have leveraged infringement detection to not only recover lost income but also strengthen their market presence.

In this 90-minute workshop we will discuss the evolving landscape of SEO in the age of AI, exploring how search engines like Google interpret and prioritise content. Our experts will discuss AI-driven search results, Google Discover, and essential best practices to ensure visibility and engagement in an ever-changing digital ecosystem.

Enjoy a Welcome Drink and Canapés as you meet international colleagues at our Opening Reception. Don’t miss the magical sunset on the terrace at 20.50 H

The Table Area is the hub of networking at CEPIC 2025, open all three days from 09:00 to 17:00.

Here we will explore the role of local distributors in a global marketplace and how they add value through regional expertise and services. Industry leaders will share insights on licensing strategies, partnerships, and the key lessons learned from working with global distribution networks.

This panel will provide a broad overview of the B2C market, exploring key trends, opportunities, and challenges.

Our Speed Dating sessions return for another round of rapid-fire networking, giving you the chance to meet even more industry professionals. Whether you’re following up on yesterday’s conversations or making fresh connections, this structured format ensures valuable introductions in just a few minutes per meeting. Open to all CEPIC 2025 attendees! To register, contact p.seheult@cepic.org

This one-hour legal panel will provide a comprehensive update on key AI-related legislation worldwide, including the UK’s AI proposals and TDM exception, the EU AI Act Code of Practice, and the evolving AI Fair Use cases in the USA. Experts will discuss the impact of these regulations on copyright, liability, and the future of licensing in the digital age.

From 16:45 H to 17:30 H, just after the coffee break. The CEPIC working group has worked on the key concept of "Authenticity". 1. Provide a definition of authenticity ; 2. Outline the importance of having trustworthy and authentic images ; 3. Provide a list of tools for fact-checking, verifying authenticity, etc.; 4. Make recommendations (projects, C2PA, etc.) ; 5. Provide some rules (policy) Member organisations of the group are: Isabelle Wirth for AFP James Allworth for Alamy Philippe François for BELGA John Balean for TopFoto Anna Dickson for Shutterstock USA

The Table Area is the hub of networking at CEPIC 2025, open all three days from 09:00 to 17:00.

The process of opting-out requires significant effort, resources, and often comes with trade-offs in terms of lost income or further complications, making it a very difficult challenge for many rightholders. This session will explore existing possibilities workable for rightholders and the propositions stemming from the AI Act and AI developers.

This session will tackle one of the most pressing questions in the industry: how to effectively license content for AI training. Drawing from real-world negotiations, experts will explore licensing models, the viability of collective licensing as an alternative to AI scraping, and strategies for ensuring fair compensation for rights holders."

Organised in collaboration with the industry standards group IPTC, hear short presentations and pitches from IPTC member organisations and others on new ideas and new technologies that can help you to do business in this fast-changing industry.

In association with IPTC Media Provenance Committee, we bring you up to date on the work to bring provable content authenticity to the media industry. Hear from industry bodies, software vendors and publishers on the increasing momentum behind implementing C2PA provenance metadata across the media ecosystem.

In this panel, we will explore the role of blockchains, and other mechanisms, that preserve provenance, record process, and create trust and transparency in relation to image archives and licensing. This is primarily a response to the rapid circulation of visually convincing Generative AI imagery which has added a new layer of intentional and unintentional disinformation in all forms of media.

In this hands-on session, Brendan Quinn, Managing Director of the IPTC, takes participants through best practices in creating and maintaining image and video metadata. Using the Adobe Custom Metadata plugin and other popular tools, we show how to create and maintain metadata for AI licensing, AI declaration, licensing URLs and more. We also show how IPTC metadata is displayed and used in user-facing products from Google, Apple, Microsoft and others.

Location to be disclosed soon!