Frédéric Sanuy holds a PhD in nuclear physics and brings over 25 years of experience in IT, digital marketing stacks (DAM, PIM, CMS, CDP, CRM), and enterprise consultancy. He is the CEO and co-founder of Activo, a French consultancy dedicated to DAM, PIM, and CMS solutions, offering end-to-end services from system design and integration to onboarding and ongoing support for clients across retail, marketing, and corporate sectors. A respected leader in digital asset management, Fred has contributed to organizations such as IPTC and CEPIC, and has deep expertise in rights management and print workflows, including catalog automation, soft proofing, and packaging. His work with global brands like Michelin, Decathlon, Accor, and Longchamp has made him a trusted product owner and strategic advisor in DAM implementation and business alignment. In 2020, Fred co-founded OnDAM Paris, an annual DAM conference attracting 350+ professionals and 25+ vendors. He is also co-owner of DAM News—the largest DAM-focused platform—and recently launched DAM News FR and Activo.TV to further connect and inform the global DAM community.