Clinton Nortje is the General Manager at Greatstock, a content solutions company based in Johannesburg, South Africa. He has worked in the industry for over twenty years, with a focus on licensing, content distribution, and digital asset management. Despite still owning a box of floppy disks, Clinton embraces technology and is proud to be part of one of the most disrupted industries in the world. His career has weathered the “existential threats” of digital photography, royalty-free licensing, microstock, and, most recently, AI. Over the years, Clinton has worked with some of the world’s leading content brands and brings an often-overlooked regional perspective to global conversations about content and licensing.