Alan Capel is Chief Commercial Officer at SmartFrame, a UK based tech-led content business working with picture agencies and the world's leading sports brands to realise revenue potential and protect IP. Alan previously held a number of roles at Getty images and held senior content, operational and commercial roles at Alamy from its inception in 2000 through to 2023. He is passionate about leading driven, efficient, and creative teams, building trusted relationships and tackling change. He is a regular speaker and panellist at photography industry events and serves on the board of PICSEL. A lover of all things visually creative, he prefers drawing to taking photographs and is a published cartoonist and illustrator.