Brendan Quinn is Managing Director of the International Press Telecommunications Council (IPTC), a London-based industry standards body that brings together publishers, broadcasters, vendors and associations across the news and media industries. Alongside creating and promoting standards such as the IPTC Photo Metadata Standard, Video Metadata Hub, NewsML-G2, RightsML and ninjs (News in JSON), IPTC also runs members-only conferences twice a year where attendees hear about the latest trends in the news and media space, and events open the public such as the annual IPTC Photo Metadata Conference.