We’re kicking off CEPIC 2025 with an important discussion on the diversity of licensing models in today’s market. With more ways than ever to license content, agencies, creators, and clients are navigating a rapidly evolving landscape. But is streamlining the answer? Or is there still room, and value, for more tailored, complex licensing models?
This panel brings together industry leaders and experts to discuss the real-world implications of rights-managed (RM) vs. royalty-free (RF) licensing, the growing demand for unique and high-quality content, and the shifting boundaries between editorial and commercial usage. As usage types blur and content is used in increasingly diverse contexts, how can agencies maintain value while meeting client expectations?
Expect a dynamic conversation on what’s working, what’s not, and how licensing models might continue to evolve in response to market and legal pressures. With voices from agencies, technology platforms, and legal backgrounds, this opening panel promises to set the tone for an insightful three days of discussion at CEPIC 2025.
Be sure to check out our full agenda for more panel discussions, workshops, and networking opportunities throughout CEPIC 2025.