The European Alliance of News Agencies (EANA) and CEPIC (the Center of the Picture Industry) are proud to announce their renewed strategic partnership for 2025, reinforcing their shared commitment to safeguarding the integrity of visual journalism and ensuring fair licensing practices in the evolving media landscape.
This collaboration will be formally presented during CEPIC 2025 in Juan-les-Pins, the premier global event for image licensing professionals, taking place from the 12th to the 14th of May.
With the theme “The Future of Licensing”, CEPIC 2025 brings together leading experts from across the visual media industry, addressing the evolving challenges of image licensing, copyright protection, and the role of AI in content authenticity. EANA's support for the event means emphasizing the critical importance of image accuracy, journalistic integrity, and trustworthiness in today’s media ecosystem, through a keynote presentation from Éric Baradat, AFP’s Director for Photography, and a photo exhibition on the impact of war disinformation and the essential role of image verification in conflict reporting.
The partnership between EANA and CEPIC aims to strengthen industry standards for image licensing and copyright protection, while promoting best practices in image verification and authenticity, safeguarding public trust in visual journalism, and raising awareness of the importance of real, trustworthy photojournalism.
“During times when misinformation and disinformation spread faster than ever, the need for trustworthy, high-quality visual journalism has never been greater. Partnering with CEPIC allows us to work together to promote our industry's standards and protect the integrity of the images that shape public perception,” said Alexandru Giboi, Secretary General of EANA.
“Images hold immense power in shaping global narratives. By collaborating with EANA, we reinforce our commitment to promoting responsible image licensing and ensuring that visual content upholds the highest standards of authenticity and accuracy,” said Sylvie Fodor, Executive Director of CEPIC.
For more information on the two organisations, please visit www.newsalliance.org and www.cepic.org.
About EANA
The European Alliance of News Agencies (EANA) is an association of 32 leading European news agencies committed to promoting high-quality, independent journalism across Europe through the development of a safe and stable business environment for news agencies.
About CEPIC
CEPIC represents hundreds of Picture Libraries and Agencies, who themselves represent hundreds of thousands of photographers whose core business is the direct licensing of visual content offline and online. Acting as rightsholders, Picture Libraries and Agencies license digital assets for all kinds of commercial uses, to newspapers, magazines, advertising, broadcasters, etc. CEPIC members are continuously adapting to innovative technology and have developed sophisticated digital platforms to both market digital content online and provide digital access to images. CEPIC’s purpose is to act as a united voice for the visual media industry in Europe and beyond.