CEPIC is delighted to welcome our newest member, Trufo, a pioneering tech startup dedicated to enhancing content authenticity and copyright protection through cryptographic watermarking. As AI and digital media evolve at an unprecedented pace, Trufo is at the forefront of ensuring that content creators can securely attach provenance and copyright information to their digital assets, providing durability, provability, and global recognition.
sTrufo’s innovative platform enables creators, publishers, and rights holders to safeguard their work with cryptographic watermarking, ensuring that their assets retain verifiable ownership details. Their technology aligns with international standards, offering a future-proof solution to combat issues of content misattribution and unauthorised use. In an era where AI-generated media is becoming increasingly prevalent, establishing robust content trust mechanisms is more important than ever.
Committed to building a secure and transparent digital media landscape, Trufo actively collaborates with various companies and committees to develop a resilient content trust infrastructure. Their expertise in cryptographic watermarking is instrumental in addressing the challenges posed by AI-driven content creation and distribution, ensuring that creators retain control over their intellectual property.
At CEPIC, we recognise the critical role that Trufo’s technology plays in shaping the future of digital rights management and content authenticity. We are thrilled to have them as part of our network and look forward to the insights and advancements they bring to the industry.
Join us in welcoming Trufo to the CEPIC community! To learn more about their groundbreaking work, visit their website and explore how they are revolutionising content trust in the digital space.