As the debate intensifies around what constitutes “fair use” in AI training, Bria AI, a CEPIC member and ethical AI pioneer, is drawing a clear line in the sand: generative AI must be built with creators, not against them.
In response to growing efforts by tech giants like OpenAI and Google to classify AI training on copyrighted works as "fair use," Bria is advocating for a future where innovation and creator rights go hand in hand. In their latest statement and detailed submission to the U.S. Office of Science and Technology Policy, Bria lays out a compelling case for why licensed data isn’t just more ethical, it produces better AI.
Bria’s argument isn’t only about fairness; it’s about function. AI models trained on vetted, high-quality, licensed data outperform those fed indiscriminately scraped content. They’re more accurate and safer to deploy at scale. From reducing misinformation to avoiding privacy violations, licensing isn’t a limitation, it’s a competitive advantage.
Bria also highlights a stark imbalance in how the AI ecosystem values its inputs. While developers and cloud providers are paid millions for hardware and expertise, creators, the very people whose works power these models, are asked to contribute for free under the guise of “fair use.” This, they argue, is not a sustainable path forward.
Bria’s view goes beyond economics. They point out that copyright is not a barrier, it’s a strength and one that underpins the cultural and economic power of creative industries globally. Undermining these protections not only harms creators but it risks handing over America’s cultural assets to foreign competitors without compensation or oversight.
Bria isn’t just talking about change; they’re building it. Their platform is powered entirely by licensed content, and their patented attribution engine ensures creators are fairly compensated. Their approach offers a blueprint for how AI and content industries can grow together, ethically, sustainably, and with mutual benefit.
Read the full article and download Bria’s RFI response via their website