Anyone who knows anything about photography will know all too well about David Yarrow and the success he has had in his career to date. Having published three photographic books including “Nowhere” “Encounters” and “Wild Encounters,” his impactful imagery of wildlife and alien cultures triggers powerful emotional responses in people – often awe and wonder.
David exhibits his work with over 20 leading galleries worldwide and his iconic black and white photographic prints sell regularly for upwards of £40,000. In 2017 alone sales of David’s work raised over £1m for charitable causes and conservations. David’s most coveted piece of work, “Mankind” (featured in the SmartFrame above), was the highest bid for lot at the 2017 Sotheby’s photography auction and sold for an impressive £60,000.
Given the value of David’s images, a key issue for him was being able to protect his images online, whilst still being able to display them in the best possible quality to give them the attention they deserve. These issues led David to SmartFrame and now all of the images on his website are in the process of being converted to this format.
David is also using the SmartFrame technology to distribute his images to the various galleries that he will be exhibiting with in the future, to ensure consistent quality and world-class presentation, whilst also being able to track the engagement and viewing metrics of each image across all gallery websites. Future applications are being discussed, so watch this space!