Blockchain technology is the current buzzword of the picture industry. As a technology allowing to decentralise the management of information and data, it is uniquely suited to photography. On the one hand, it facilitates work registration, individual rights management and allows digital scarcity, making photographs more valuable. On the other hand it may have a disrruptive effect on the image market by decentralising the management of works and of rights. On the first day of the CEPIC Congress, we invited experts of the picture industry to discuss how blockchain can be applied to the image market. The seminar will address the possible implications blockchain holds for image agencies, photographers and image buyers.
Join us on Wednesday 30th May 2018 for this one hour seminar
which will be part of the Innovation Day
from 10.00 to 11.30 in Salon 1 A of the Maritim ProArte Hotel in Berlin
The goal of the panel is to:
- introduce blockchain technology: how does it work, what can it do in photography and for photographers
- explore the role of crypto-currencies in the blockchain business model
- present existing solutions for photographers in today’s business
- debate if blockchain technology will make picture agencies irrelevant in the new decentralised era of blockchain
Wednesday 30 May, from 10:00 to 11:30
Salon 1 A, 1st floor of Maritim ProArte Hotel
- Marcus Schmitt, CEO of COPYTRACK (Germany / Singapore)
- Joe Naylor, CEO of ImageRights (USA)
- Fredi Liebhardt, Photochain (Switzerland)
- Jan Denecke, CEO of WENN GmbH (Germany), creator and Operator of the KodakOne platform
- The panel will be moderated by Alexander Karst, Founder of Die Bildbeschaffer (Germany), and a critical observer of the picture market and its evolution.
Further speakers will be announced shortly.