CEPIC 2025 Agenda

The Table Area is the hub of networking at CEPIC 2025, open all three days from 09:00 to 17:00.

Moderated by: Gilles Devicq. Here we will explore the role of local distributors in a global marketplace and how they add value through regional expertise and services. Industry leaders will share insights on licensing strategies, partnerships, and the key lessons learned from working with global distribution networks.

Moderated by: Gilles Taquet. This panel will provide a broad overview of the B2C market, exploring key trends, opportunities, and challenges.

Sponsored by: BikiniLists & PICSEL | Organised by: Paul Seheult. Our Speed Dating sessions return for another round of rapid-fire networking, giving you the chance to meet even more industry professionals. Whether you’re following up on yesterday’s conversations or making fresh connections, this structured format ensures valuable introductions in just a few minutes per meeting. Open to all CEPIC 2025 attendees! To register, contact p.seheult@cepic.org

Moderated by: Paul Melcher. Think metadata can protect your images? Think again. As unauthorized use rises and authenticity grows critical, photo agencies need tools that go deeper. This session demystifies digital watermarking—what it really is, how it works, and what it can actually do. From detecting infringements and tracing leaks to verifying authenticity and tracking market usage, we’ll cover the real-world use cases that matter. Hear directly from agencies using Imatag’s invisible watermarking today—and what they’ve discovered about where their images go, and who’s using them.

Sponsored by: Wirestock | Moderated by: Andrea Stern. This session will be devoted to AI for Good: all companies proposing useful AI tools are eligible for a five-minute presentation.

Moderated by: Katherine Briggs. This one-hour legal panel will provide a comprehensive update on key AI-related legislation worldwide, including the UK’s AI proposals and TDM exception, the EU AI Act Code of Practice, and the evolving AI Fair Use cases in the USA. Experts will discuss the impact of these regulations on copyright, liability, and the future of licensing in the digital age.

Moderated by: Valérie Théveniaud-Violette. What is a “real” image? What is a “good” or “ethical” GenAI dataset? Are news photographers the only “real” photographers? Do you want to know what a CEPIC working group has to say about it? A CEPIC working group has attempted to define "Authenticity”. Want to know where we landed? Come find out! Moderator is Valérie Théveniaud-Violette

The Table Area is the hub of networking at CEPIC 2025, open all three days from 09:00 to 17:00.

Moderated by: Isabelle Galy. The process of opting-out requires significant effort, resources, and often comes with trade-offs in terms of lost income or further complications, making it a very difficult challenge for many rightsholders. This session will explore existing possibilities workable for rightsholders and the propositions stemming from the AI Act and AI developers. It will also look at alternative opt-in technical solutions.

Moderated by: Anna Dickson. This session will tackle one of the most pressing questions in the industry: how to effectively license content for AI training. Drawing from real-world negotiations, experts will explore licensing models, the viability of collective licensing as an alternative to AI scraping, and strategies for ensuring fair compensation for rights holders."

Organised in collaboration with the industry standards group IPTC, hear short presentations and pitches from IPTC member organisations and others on new ideas and new technologies that can help you to do business in this fast-changing industry.

Brendan Quinn moderates a panel looking at implementing media provenance using the C2PA specification. Panellists provide views from the content production, publisher/broadcaster and vendor angles of what it really takes to implement C2PA provenance at a media organisation. What are the benefits? What unexpected complications arose? How can we clear the roadblocks on the path to adoption?

Moderated by: John Balean. In this panel, we will explore the role of blockchains, and other mechanisms, that preserve provenance, record process, and create trust and transparency in relation to image archives and licensing. This is primarily a response to the rapid circulation of visually convincing Generative AI imagery which has added a new layer of intentional and unintentional disinformation in all forms of media.

In this hands-on session, Brendan Quinn, Managing Director of the IPTC, takes participants through best practices in creating and maintaining image and video metadata. Using the Adobe Custom Metadata plugin and other popular tools, we show how to create and maintain metadata for AI licensing, AI declaration, licensing URLs and more. We also show how IPTC metadata is displayed and used in user-facing products from Google, Apple, Microsoft and others.

Location to be disclosed soon!