Industry Guidelines

CEPIC is a membership organisation. It provides guidelines and recommendations that are discussed in working groups made up of members. You can download these documents and read news on our activity below.

CEPIC Industry Guidelines

AI Ethical Guidelines for Responsible Re-Use and Production of Visual Content available in French

The guidelines cover a wide range of topics, including data protection, bias, accountability and explainability. They provide practical recommendations to help individuals and organisations working in the visual media industry ensure that AI is used ethically and responsibly.

CEPIC Industry Guidelines

CEPIC 2025 Panel | What Does Authenticity Mean in the Age of AI?

What does “authenticity” mean in the age of AI-generated content? This session presents the findings of the CEPIC Working Group on Authenticity, featuring key voices from AFP, Alamy, BELGA, TopFoto, and Shutterstock, as they explore ethics, realness, and the future of trust in visual media.

CEPIC Industry Guidelines

Authenticity Working Group created

Tools such as deepfakes, AI-generated content and automated bots can create highly realistic but fabricated information that can easily mislead people. This makes authenticity more important than ever CEPIC has recently created a working group around the concept of authenticity. What is authenticity in the visual medium and what are the rules for its application? The working group's recommendations will be presented at CEPIC 2025 in Juan les Pins in May.

CEPIC Industry Guidelines

Visual Content is facing its revolution

CEPIC, International Association of the Media Licensing Industry, is pleased to announce the release of its AI Ethical Guidelines for Responsible Re-Use and Production of Visual Content.

CEPIC Industry Guidelines

Best Practice Working Group on Copyright Enforcement delivers Guidelines

In August 2021 CEPIC created a working group on Best Practices in Copyright Enforcement. The group, made up equally of agencies and service companies, has completed its work and produced a list of recommendations the CEPIC Best Practices in Copyright Tracking.

This is CEPIC

CEPIC is an international non profit organisation with the aim to be a united voice for the visual media industry, in Europe and beyond. CEPIC's governance is assured by an international Board of 8 representing different sides of the industry. National trade associations as well as individual company active in the visual media licensing industry may join CEPIC.

CEPIC is registered as A.I.S.B.L (Association Internationale Sans But Lucratif) in Brussels, Nbr 0786.351.284 ; Transparency Register: CEPIC AISBL: 844063451685-53

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Members Directory

CEPIC 2025

CEPIC 2025 promises even more business opportunities – and more enjoyment – than ever before. Set in the South of France, it’s an unmissable opportunity to network with an array of visual media professionals from across the globe, make contacts and do good business.

Information about CEPIC 2025 Register today