Three days of inspiring presentations, practical workshops, and innovative sessions. Five of the most important themes are:
Media for Millennials: Attract and build a business around a younger demographic
Programmatic Advertising: Keep premium pricing. And stay safe from market fraud
Data Strategy: Let’s make data actionable
Media Measurement: The cross-media tracking dilemma: a time spent coalition?
Video: Strategies to create (ad friendly) quality content
Highlights include:
- What makes Business Insider so attractive to investors? Meet European Managing Editor Julian Childs and learn how this pure-player has successfully positioned itself in the competitive market of business news publications.
- “USA Today has probably changed more in the last two years than in its previous 30”, points out Poynter Institute. Steve Elfers, Managing Editor of Multimedia at USA Today, tells us how they have made video a priority in this transformation.
- Get hands on! – we are preparing several heavyweight workshops. Topics include: data privacy (as we launch our report); converting social readers into subscribers, and wearables devices and news.
Interested? Don´t miss any updates, join the conversation @digitalmediaGLO or visit wan-ifra’s website for more information. http://dme.wan-ifra.org/
