Mittenwald, 2. December 2015
With respect to creative imagery mauritius images sets new standards by introducing the exclusive best-of collection “CHOICE”. The handpicked, strictly selected and elaborately edited collection is immediately available for all customers via the mauritius images website.
For CHOICE, the entire mauritius images imagery has been screened and strictly selected in accordance with highest standards – less than 1% of the existing exclusive stock found its way into the collection. The proportion of the nonexclusive stock is even smaller.
The image selection has deliberately abondoned common standards – CHOICE presents itself young, surprising and unexpected. Extraordinary motifs, aesthetics, modern recording technology, change of perspective and special lighting conditions make this collection unique.
The selection by predominantly conceptual criteria allows for an emotional association. To do this the metadata of the CHOICE imagery has been fully edited and complemented with about 50 keywords – from insistently loud to appealing and intoxicating, up to quietly and mysteriously.
Stefan Ploghaus, Managing Director: „CHOICE is refreshingly different and unconditionally genuine. We are talking about mature contemporary photography, which is appealing and works.“
Irene Baumann, Art Department: „In particular, the allocation of images to various emotions facilitates the creative search. In the area of people and lifestyle, we additionally rely on authenticity and European imagery. Certainly, CHOICE will be constantly updated and enhanced in accordance with our demanding criteria.“
Spencer Jones, Owner of the world-wide reknown photo agency glasshouse: „I love the CHOICE project. It’s a well edited selection of images that represent the new aesthetics creative people want these days.“
Marion Heine, Managing Director Kreation Plantage Berlin: „Finding the right image in time and budget is often difficult. mauritius images simplifies this task by launching CHOICE. Particularly convincing are the features around searching for various emotional criteria within the very creative high-quality collection.”
Angela Grötsch, Freelance Art Director: „Choice is a superbly edited collection of perfectly contemporary photography. Here, I find potential motifs for my editorial and advertising clients. And incidentally, also a lot of inspiration. More please!“
Sabine Linde-Wakefield, Art Director and Managing Director artdirektion: „Introducing CHOICE mauritius images keeps evolving using young, modern photography and surprisingly exceptional perspectives. As a creative head I immediately fell in love with this collection.“
Customers find the imagery of CHOICE next to the access to the CREATIVE offerings of the mauritius images website. Per mouse click, the user selects the desired emotional concept from a pop-up window. Within this result you can search further. Users triggering a search via the search window on the home page can choose between “results in
standard archives” oder “results in CHOICE”.
CHOICE was implemented in cooperation with picturemaxx, leading provider of MAM/DAM solutions.
About mauritius images
Founded in Berlin in 1929 mauritius images GmbH is Germany’s oldest privately owned picture agency. The digital and analogue stock includes over 30 million royalty-free and rights managed images. In addition to creative and contemporary images from the fields of travel, nature, life and people, mauritius images also offers historical imagery with a documentary character. Comprehensive collections of food, beauty, medicine, illustration and symbolic images complement the offer.
Using the website www.mauritius-images.com and various places on picturemaxx, customers access the digital offering on a 24/7 basis.
mauritius images‘ vision is the optimal combination of continuity and innovation: using advanced technology complemented by personal and creative consultancy.
Contact
mauritius images GmbH
Marketing/PR
Karin Meier
Mühlenweg 18
D-82481 Mittenwald
Tel .: + 49 8823 4267
E-Mail: meier@mauritius-images.com
