Founded in 2015, SmartFrame Technologies is a London-based software provider that’s redefining the digital image standard. Its SmartFrame platform allows content owners and brands to protect their images and present them in the best possible way, while also allowing publishers to source and embed high-quality images, and for everyone involved to generate new revenue streams by way of in-image advertising.
By fusing AI technologies with human-verified metadata, SmartFrame breaks through the limits of conventional AI-based image recognition to develop a comprehensive understanding of everything going on within an image. This not only provides publishers with a complete picture of the content they use, but also a broad range of appropriate content to choose from. It also ensures that the targeting of any advertising served within the image can be as precise as possible, using data that would otherwise be missed by conventional AI technologies, ensuring brand safety for publishers and advertisers alike.
Furthermore, by working with the Content Authenticity Initiative (CAI), SmartFrame is able to provide online audiences with the CAI’s image’s provenance and editing history data directly in the image, giving them a better idea of what they are viewing to help them make the right decisions around the content they can trust.