The 8th annual fundamental conference on the Czech capital should shed light on many hot issues about Czech media and advertising market conditions.
These are some of the issues the IAC will address: How do mediahouses want to attract attention? When and what kind of digital content finally begins to be paid for? Are the new trends of RTB a salvation or a threat to the advertising revenues of the media? Can we believe that mobile advertising will bring sufficient revenues for the media or are these hopes condemned to be futile? Will the Internet projects be able to reach the advertising revenues of televisions?
Conference date: 9/04 2015, registration starts at 8.15 AM
Conference venue: Clarion Congress Hotel Prague, Freyova 33, Praha 9, http://www.clarioncongresshotelprague.com/en/
Conference web (in Czech): http://iac.spir.cz/akce/internet-advertising-conference/
