Content authenticity has become a key marketing factor in advertising and news In a time of unabated high level piracy and global erosion of trust in content provenance due to “fake news”, “deep fakes” and AI-created imagery.
The aim of this CEPIC Technology Webinar is to provide an introduction to innovative tools that preserve the integrity of digital visual content, from provenance to authorship. Our panel of experts comprise:
Scott Lowenstein, R&D strategist at the New York Times
Andy Parsons, Director, Content Authenticity Initiative at Adobe
Janos Farkas, Founder & CEO at CLink Media
Adobe and the New York Times Company believe that content authenticity is a shared responsibility among creators, technology and media companies. In 2019 the Content Authenticity Initiative was launched to provide standards for attribution and provenance. The Initiative seeks support and is inviting other companies to join forces.
CLink Media is one of these companies. A year ago CLink Media launched a distributed infrastructure application for asserting content attribution and rights, processing licenses, disseminating and handling attribution for online content.
As per CEPIC’s usual webinar format, there will be a half hour panel presentation followed by another half hour of questions and feedback from participants. CEPIC’s webinars are interactive and allow participants to network virtually.
This webinar is aimed at press photo agencies, photojournalists, stock photo agencies, professional photographers and picture editors.
SPEAKERS:
Scott Lowenstein, R&D strategist at the New York Times
Andy Parsons, Director, Content Authenticity Initiative at Adobe
Janos Farkas, Founder & CEO at CLink Media
FORMAT: Zoom features
DATE: 21st January 17 H – 18 H CET
ADMISSION: 16.45 H – Overtime possible until 18.15 H CET
ADMISSION FEES
CEPIC member fee: 29, – € with promo code
*Send an email to CEPIC and request your CEPIC Member promo code.
Non CEPIC members: 49, – €
Photographers: 9, – €
REGISTRATION
CEPIC is pleased to present CLink as sponsor of this key webinar.
Nearly a year ago, CLink Media launched a distributed infrastructure application for asserting content attribution and rights, processing licenses, disseminating content, and handling attribution for online content. The interoperable system is built on the Digital Object Architecture and utilizes the entity model and framework of the Linked Content Coalition. The LCC framework has been validated over a wide range of application as demonstrated in the RDI project with CEPIC’s participation.
The CLink infrastructure has expanded during the year with introduction of support for Google Image Licenses, integration with Digital Asset Management ecosystems, and implementation of content authentication by certified archive.
CLink Media is a member of the Content Authenticity Initiative (CAI) and intends to contribute to the CAI ecosystem by providing:
- ISO-compliant certified archives as a content authentication tool
- a comprehensive, interoperable metadata framework capable of facilitating content registrations, assignments, licensing, and monetary transactions for all media types, and
- integration of CAI with WordPress CMS through CLink Media’s wpCLink plugins
CLink Media will offer tools and features ranging from free personal use to enterprise-level applications for the CAI ecosystem.
