More and more photos are shared over social media websites. Also professional photos. IPTC was approached by users who discovered that when they shared photos, the embedded metadata disapeared.
The IPTC study on social media and rights metadata was released on 12 March 2013. Using a “traffic light” value system, easy to understand, it shows the good and bad guys of social media sites form Google + to Facebook over Pinterest, Dropbox, Flickr, Twitpic etc.