Advocacy

As a key stakeholder in the creative industries, CEPIC is deeply concerned with the envisaged alteration of copyright law in the UK which we think is presently perfectly fit for purpose to incentivise licensing agreements between AI providers and rightsholders and to provide a sustainable environment to European innovation and SMEs. CEPIIC's submission provides insight into the challenges faced by the image sector, specifically in relation to the options put forward by the government as well as insights into the on-going process in the EU and experience with opt-out mechanisms for rightsholders.

Tools such as deepfakes, AI-generated content and automated bots can create highly realistic but fabricated information that can easily mislead people. This makes authenticity more important than ever CEPIC has recently created a working group around the concept of authenticity. What is authenticity in the visual medium and what are the rules for its application? The working group's recommendations will be presented at CEPIC 2025 in Juan les Pins in May.

This is a selection of some of the articles that are published in the Member Area of the CEPIC website. As a National Association or Associate Member of CEPIC, please log in into the website and visit your Profile.

On the occasion of the AI summit that took place in Paris on 10 and 11 February 2025, CEPIC added its voice to that of nearly 40 organisations representing rights holders calling on AI companies to respect fundamental rights, including copyright and related rights. This requires effective and complete transparency towards the holders of rights over the protected works and content used to train the AI models. The latter are to conclude licences within the framework of authorisations duly negotiated with the holders of rights.

The UK’s world-leading creative and tech sectors put it in a unique position to set a global standard for how both sectors can innovate together and continue to provide high quality services. Protecting copyright and building a dynamic licensing market for the use of creative content in building generative AI (GAI) isn’t just a question of fairness: it’s the only way that both sectors will flourish and grow.

The Report on the implementation of the European regulation on artificial intelligence was published on 11 December 2024. Chaired by Alexandra Bensamoun, with the support of Lionel Ferreira and Frederic Pascal. CEPIC was audited and here are the main points.

A coalition of over 20 organisations representing creators and rightsholders across the European Union has issued a joint letter urging EU leaders to enforce the AI Act with meaningful measures to protect copyright and ensure fair remuneration.

CEPIC successfully contributed an extensive response to the consultation by the European AI Office ahead of its first Code of Practice for General-Purpose AI Models. With 427 respondents from industry, rightsholders, civil society, and academia, the consultation aimed to establish a well-rounded foundation for drafting the first version of the AI Code. Here we summarise the initial findings from the closed questions, which offer valuable insights into transparency, copyright, risk assessment, and internal governance.