Archived: Speaker of the day – Fred Sanuy

CEO of Activo a consultant company created 3 years ago to maximise the customer journey along side digital solutions at the enterprise level. After a PHD in nuclear physics Fred moved in the photography agencies of Groupe Hachette and the launch of the Gamma Press Image portail. Then Fred succeeded as SI manager in communication agency CA COM  working for retailers and deploying multiple solutions from DAM production systems to digital portal driven by catalog automation and online editing capabilities. Fred has a strong background in image workflow, pre presse and print environnement, packaging up to CMS portal. During 7 years Fred traveled for the world as pre sales and CMO for a German company DALIM Software Gmbh.


Specialties: Integrative thinking & Flexible problem solving ; Business Opportunity spotting ; Disruptive and Catalystic.


Major strengths in leadership, problem solving and business development. World leading expert, thought leader, and executive with management strategy experience in Content Management including Digital Asset Management (DAM), Digital Strategy, Metadata and Taxonomy design, Content Management, Governance, and Rights Management. A focused, high-energy individual with a proven track record of meeting organizational goals through creation of cross-functional teams. Highly effective operationalizing complex, cross-media production process using both continuous improvement tools and change management skills.


Specialties: Digital asset management (DAM), Production workflows, content management (ECM / CMS), distributed (global) workflows, category, metadata, taxonomy and controlled vocabulary development, editorial and media workflows, continuous improvement, change management, value-chain management, mentoring & coaching, application development and deployment.


Industries: Agencies, Corporate, Consumer Packaged Goods (CPG), Consumer Brands, Media & Entertainment, Broadcast, Technology, Retail, Pharmaceutical, Healthcare, Insurance, Education and Manufacturing.